Register for our online information session and hear about our new £575,000 XR funding competition which will bring together innovators from our creative industries sector with our leading tourism organisations to explore how immersive technology will enhance future visitor attractions across the Belfast region including our landmark Belfast Stories.

The Augment the City challenge competition, led by our City Innovation Office and funded by the Belfast Region City Deal, will enable local businesses to develop ideas, proof of concepts, and prototypes using immersive technologies such as augmented reality (AR), virtual reality (VR) and mixed reality to enhance visitor attractions.

Successful applicants will benefit from:

  • funding to support innovation and R&D to develop ideas, proofs of concepts and prototypes in immersive technologies,
  • access to a venue in Belfast, with state-of-the-art advanced wireless digital connectivity, to develop, trial and showcase their innovative ideas and prototypes,
  • user testing and feedback from visitors to help improve and enhance their product; and
  • a better understanding of the future needs of those creating new visitor attractions in Belfast and across Northern Ireland.

An online information session will take place on 18 April 2024 to provide interested businesses with further information on the challenge brief and an opportunity to ask questions.

Find out more about the event on SmartBelfast (link opens in new window), or email