Boosting Tourism and Regenerating Our Region
Given the unique history, natural environment and cultural heritage of the BRCD region, there is a real opportunity for a further step change in the visitor offering, building upon the significant success already achieved in terms of tourism growth. We want visitors to stay longer and spend more, supporting existing tourism and hospitality businesses, creating new opportunities and regenerating our towns and cities. We plan to do this by creating internationally visible tourism products that will extend the tourist route from Royal Hillsborough to Belfast through Carrickfergus towards the breathtaking Causeway Coast and Glens and along the County Down coast to the majestic Mourne Mountains. Regenerating our town and city centres will enhance the region’s attractiveness as a destination. Reimagining our town and city centres into multifunctional business and social centres that encourage people to live, shop, work, use services and spend leisure time will help them to recover from the devastating impact of the Covid pandemic.